1. Introduction

We use cookies and similar tracking technologies to improve functionality, personalize experiences, analyze user behavior, and support marketing activities. You can learn more about cookies, their types, and how they are used in the "What Are Cookies?” section.

This Cookie Policy is part of the Privacy Policy and applies to all websites, applications, and services operated by CPTN Limited. By using our website or applications, you agree to the use of cookies as described in this policy.

Privacy Policy: https://cptn-apps.com/privacy-policy

In addition to cookies set by us, our services may integrate with third-party providers that use their own cookies for essential functions, analytics, and marketing activities. These third-party providers include but are not limited to:

• Google Analytics – https://policies.google.com/privacy

• MixPanel – https://mixpanel.com/legal/privacy-policy/

A complete list of third-party providers used on our websites and applications can be found in the "Third-Party Cookies" section of this policy.

For merchants using our apps inside the Shopify Admin, certain data processing activities are governed by Shopify’s Privacy for Partners policy, which outlines how Shopify handles merchant and app interactions. More information can be found here:

• Shopify Privacy for Partners – https://www.shopify.com/legal/privacy/partners

THE USE OF COOKIES BY THIRD-PARTY PROVIDERS IS GOVERNED BY THEIR RESPECTIVE PRIVACY POLICIES, AND WE ENCOURAGE YOU TO REVIEW THEM.

COOKIES DO NOT GRANT US ACCESS TO FILES STORED ON YOUR DEVICE, NOR DO THEY COMPROMISE YOUR SECURITY. YOU CAN MANAGE YOUR COOKIE PREFERENCES AT ANY TIME, AS EXPLAINED IN THIS POLICY.

2. What Are Cookies?

Cookies are small text files that a website stores on your device when you visit it. These files typically contain:

• Information about the website itself

• A unique identifier to recognize your browser on subsequent visits

• Data serving the cookie’s purpose, such as user preferences or session details

• The cookie’s lifespan, determining how long it remains on your device

Cookies are widely used to enable core functionalities, enhance user experience, and help website owners analyze usage patterns to improve their services.

2.1. First-Party vs. Third-Party Cookies

First-Party Cookies – These are set directly by the website or application you are visiting. They are typically used to store information that improves your browsing experience, such as remembering language preferences.

Third-Party Cookies – These are set by external services integrated into the website or application, such as analytics platforms, advertising networks, or marketing tools. These cookies may track activity across multiple sites using the same service to deliver features like personalized ads or aggregated analytics.

While we strive to work with trusted third-party providers, CPTN Limited is not responsible for the policies or practices of these third-party services. We encourage users to review their respective privacy policies.

2.2. What Data Do Cookies Collect?

Cookies may collect various types of data, including but not limited to:

• Device Information – Browser type, operating system, and technical details

• User Preferences – Language settings, time zones, and other customization preferences

• Usage Patterns – Pages visited, time spent on a page, and interactions with website content

• Marketing & Analytics Data – Information on user engagement with ads and website traffic trends

The specific data collected depends on the cookie’s type and purpose. You can learn more about the different types of cookies we use in the "Types of Cookies We Use" section.

3. Types of Cookies We Use

We use cookies and similar tracking technologies across our websites and applications to enhance functionality, analyze user behavior, and support marketing activities. Below is an overview of the categories of cookies we use:

3.1. Essential Cookies

Essential cookies are critical for the core functionality of our websites and applications. These cookies enable the proper operation of key features, including:

• Remembering cookie consent preferences

• Ensuring website security and stability

• Managing traffic load to optimize performance

These cookies are necessary for the basic operation of our websites and cannot be disabled without impacting functionality.

3.2. Analytics & Performance Cookies

These cookies help us understand how users interact with our websites and applications by tracking usage patterns. The data collected is typically aggregated and anonymized to:

• Identify areas for improvement

• Diagnose and resolve technical issues

• Analyze traffic trends and optimize performance

We use third-party analytics tools such as:

• Google Analytics – Tracks visitor behavior and traffic sources

• Mixpanel – Provides event-based analytics for user interactions

• Mantle – Tracks business metrics related to app usage

• Hotjar – Records session activity and generates heatmaps

You can disable these cookies by adjusting your browser settings.

3.3. Functionality Cookies

Functionality cookies allow us to remember your preferences and settings, enhancing your experience by providing personalized and localized content. These cookies may store information such as:

• Language and region preferences

• User interface customizations

• Chat and customer support settings

These cookies improve usability but are not essential for website functionality. If disabled, some interactive features may not work as intended.

3.4. Targeting & Advertising Cookies

Targeting and advertising cookies are used to deliver personalized ads and measure the effectiveness of marketing campaigns. These cookies:

• Help us understand your interests to provide relevant advertisements

• Limit the number of times you see the same advertisement

• Track user interactions with ads to optimize campaign performance

Each type of cookie plays a specific role in delivering a high-quality experience to our users. Since we use all categories of cookies (Essential, Analytics & Performance, Functionality, and Targeting & Advertising) across our websites and applications, users should expect these cookies to be active when engaging with our services.

For more details on how to manage these cookies, refer to the "Managing Your Cookies" section.

4. Third-Party Cookies

In addition to the cookies we set directly, our websites and applications use cookies provided by trusted third-party services. These cookies support essential functionalities, enhance user experience, and enable analytics and marketing activities.

Third-party cookies may collect data to provide specific services or improve their functionality. The use of these cookies is governed by the privacy policies of the respective providers, and we encourage users to review them.

Some commonly used third-party services include but are not limited to:

• Google Analytics – https://policies.google.com/privacy

• Mixpanel – https://mixpanel.com/legal/privacy-policy

• Google Ads – https://policies.google.com/privacy

• Meta (Facebook & Instagram Ads) – https://www.facebook.com/policy.php

• Mantle (Business & Revenue Analytics) – https://heymantle.com/privacy

• Hotjar (Session Recording & Heatmaps) – https://www.hotjar.com/policies/do-not-track/

• Intercom (Customer Support & Live Chat) – https://www.intercom.com/legal/privacy

For merchants using our apps inside Shopify Admin, Shopify may also place cookies for platform-related functionalities. You can learn more about Shopify's cookie practices here:

• Shopify Cookie Policy – https://www.shopify.com/legal/cookies

While we strive to ensure that these services use cookies responsibly, CPTN Limited is not responsible for their data collection practices.

For more information on managing third-party cookies, refer to the "Managing Your Cookies" section.

5. How We Use Cookies

Cookies are an essential part of how we operate our websites and applications. They help us improve performance, enhance user experience, and support marketing efforts. Below are the primary ways we use cookies:

5.1. Improving Site Performance

Cookies help us monitor the performance and stability of our websites and applications to ensure they function smoothly and efficiently. They allow us to:

• Identify and resolve issues, such as slow loading times or errors

• Optimize website and application performance based on visitor behavior

• Improve overall user experience by ensuring a seamless and responsive interface

5.2. Enabling Core Website Functionality

Cookies help ensure that our website operates as intended. These include:

• Remembering cookie consent preferences

• Managing traffic loads to prevent website downtime

• Ensuring security and fraud prevention through Cloudflare

These cookies are necessary for the basic operation of our website and cannot be disabled.

5.3. Personalizing Content

Cookies help us remember your preferences, such as:

• Language and region settings

• User interface customizations

This allows us to provide a tailored and localized experience based on previous interactions with our websites.

5.4. Tracking and Analyzing Usage

We use cookies to collect aggregated data about user behavior, including:

• Pages visited and time spent on the site

• Click patterns and interaction tracking

• General traffic trends and engagement metrics

This data helps us analyze how visitors interact with our services, allowing us to make informed improvements.

We use third-party analytics tools such as:

• Google Analytics – https://policies.google.com/privacy

• Mixpanel – https://mixpanel.com/legal/privacy-policy

• Mantle – https://heymantle.com/privacy

• Hotjar – https://www.hotjar.com/policies/do-not-track/

Some analytics tracking also occurs inside the Shopify Admin when merchants use our apps. This data collection is governed by Shopify’s Privacy for Partners policy:

• https://www.shopify.com/legal/privacy/partners

5.5. Supporting Marketing and Advertising Efforts

Cookies enable us to:

• Understand user interests and interactions with marketing content

• Deliver more relevant advertisements

• Track the effectiveness of marketing campaigns and optimize them

We work with third-party advertising platforms, including:

• Google Ads – https://policies.google.com/privacy

• Meta (Facebook & Instagram Ads) – https://www.facebook.com/policy.php

• Shoffi (Affiliate Marketing Tracking) - https://shoffi.app/privacy-policy/

You can opt out of advertising cookies through your browser settings or by visiting the Network Advertising Initiative (https://www.networkadvertising.org/choices).

5.6. Enhancing Customer Support

Cookies used by customer support tools help us provide real-time assistance and improve user interactions. For example:

• Intercom (Live Chat & Support) – https://www.intercom.com/legal/privacy

When analyzing usage data (e.g., engagement and visitor patterns), the information is aggregated and anonymized to protect your privacy.

For more details on managing cookies, refer to the "Managing Your Cookies" section.

6. Managing Your Cookies

You have the option to manage your cookie preferences at any time by adjusting your browser settings. Most browsers allow you to:

• Accept or reject cookies from all websites.

• Receive a notification before a cookie is set.

• Block specific cookies or all cookies entirely.

• Delete cookies that have already been set.

6.1. How to Manage Cookies

To modify your cookie settings, refer to your browser’s help section or settings menu. Below are links to instructions for managing cookies in popular browsers:

• Google Chrome – https://support.google.com/chrome/answer/95647

• Mozilla Firefox – https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences

• Safari – https://support.apple.com/guide/safari/manage-cookies-and-website-data-sfri11471/mac

• Microsoft Edge – https://support.microsoft.com/en-us/microsoft-edge/delete-cookies-in-microsoft-edge-63947406-40ac-c3b8-57b9-2a946a29ae09

• Internet Explorer – https://support.microsoft.com/en-us/help/17442/windows-internet-explorer-delete-manage-cookies

You can also find comprehensive guidance on managing cookies at:

• All About Cookies – https://www.allaboutcookies.org

6.2. Opting Out of Third-Party Cookies

To opt out of third-party cookies used for targeted advertising, visit the following platforms:

• Network Advertising Initiative – https://www.networkadvertising.org/choices

• Digital Advertising Alliance – https://optout.aboutads.info

Some advertising platforms may also offer their own cookie opt-out settings. Please refer to their privacy policies for more details.

6.3. Potential Limitations

Disabling cookies may impact the functionality of certain features on our websites and applications. Essential cookies are required for critical operations such as:

• Remembering your cookie consent preferences.

• Ensuring website security and stability.

• Managing traffic loads for optimal performance.

If you choose to block or delete cookies, some features or services may not work as intended, and your browsing experience may be affected.

For more details about how we use cookies and their purposes, refer to the "Types of Cookies We Use" section. If you have further questions, please contact us through the details provided in the "Contact Information" section.

7. Retention Period

Cookies used on our websites and applications have varying lifespans depending on their type and purpose. These retention periods are designed to balance functionality and privacy, ensuring cookies are stored only as long as necessary to fulfill their intended purpose.

7.1. Types of Retention Periods

Session Cookies

• These cookies are temporary and remain active only during your browsing session.

• They are automatically deleted when you close your browser.

Persistent Cookies

• These cookies remain on your device for a longer period after your session ends or until you manually delete them.

• They store preferences such as language settings for future visits.

7.2. Retention Periods by Cookie Type

The retention duration of cookies varies based on their function:

• Essential Cookies – Retained only as long as necessary for core website functionality.

• Analytics & Performance Cookies – Retained for a limited time to analyze trends and improve website performance.

• Functionality Cookies – Retained for a period sufficient to remember preferences and settings.

• Targeting & Advertising Cookies – Retained as required by third-party providers for advertising and tracking purposes.

The specific retention periods for cookies used on our websites and applications are determined by their purpose and regularly reviewed for compliance with legal and technical requirements.

For more information about GDPR’s data minimization principle, refer to:

• GDPR Article 5(1)(c) – https://gdpr-info.eu/art-5-gdpr/

For details on managing cookies and retention settings, see the "Managing Your Cookies" section.

8. Updates to This Policy

We may update this Cookie Policy periodically to reflect changes in our practices, legal requirements, or operational needs. Any updates will be published on this page, and the "Last Updated" date at the top of the policy will be revised accordingly.

We encourage you to review this Cookie Policy regularly to stay informed about how we use cookies and your choices regarding their use.

The latest version of this Cookie Policy will always be available at: https://cptn-apps.com/cookie-policy

If significant changes are made, we will provide additional notice via email or an announcement on our website.

For any questions regarding this Cookie Policy, please refer to the "Contact Information" section below.

9. Contact Information

If you have any questions, concerns, or feedback regarding this Cookie Policy or how we use cookies, you can contact us using the details below:

CPTN Limited
Address: 7 Bell Yard, London, England, WC2A 2JR, United Kingdom
Email: privacy@cptn-apps.com

For additional details, please refer to our Privacy Policy: https://cptn-apps.com/privacy-policy

We are committed to addressing your inquiries promptly and ensuring that your privacy is respected.

Effective Date

This Cookie Policy is effective as of the Last Updated date and supersedes any previous versions.